PwC report: CFOs plan for growth despite market challenges

CFOs cite cash management, particularly cash flow forecasting and scenario modeling, as critical to achieving goals in ‘turbulent times’

The results of PwC’s Pulse Survey indicate that chief financial officers are prioritizing cash management, and seeking out new techniques and technology to support their efforts to modernize. In the face of significant market uncertainties, CFO respondents indicated that optimizing working capital, forecasting cash flows and modeling scenarios are crucial to supporting growth.